About
The Brand
AESTORY is an independent design brand and studio based in Paris, France.
Originally founded in London in 2020 by French industrial designer and Central Saint Martins graduate, Felix Blanc, AESTORY was born from a desire to share beautiful places with others as well as creating meaningful objects for modern day living.
Inspired by travel and experience, Felix poetically reinterprets landscapes into timeless everyday homeware.
AESTORY is the meeting point between aesthetic and storytelling.
The Approach
At AESTORY, we believe in creating less but better by celebrating craftsmanship and producing in small batches.
We don’t design for seasons and we don’t follow trends, instead we aim to create timeless objects.
Each collection is inspired by a unique aspect of a landscape with the purpose of giving meaning to functional everyday objects.
Principles
EXPERIENCE
Share our experience of the places we encounter by poetically reinterpreting them into homeware.
MEANING
Design sustainable, timeless and uncomplicated homeware that lasts a lifetime.
CRAFT
Celebrate craftsmanship and the amazing possibilities in shaping natural materials.
EMOTION
Convey emotions, trigger curiosity and give meaning to functional everyday objects.